Sussex-based Vent-Axia is a Business Superbrand
- Published: Friday, 28 March 2014 16:45
Vent-Axia, the market leading British ventilation manufacturer, is delighted to be ranked as a UK Business (B2B) Superbrand for 2014.
The award follows robust independent research commissioned by The Centre for Brand Analysis (TCBA), which identifies the UK’s Superbrands in an annual league table.
This year, Vent-Axia was once again voted one of the best performing business-to-business brands, joining the likes of other Sussex Superbrands, such as Rolls Royce. From the thousands of brands initially identified in the research, just over 1,200 were shortlisted. Voters comprising an expert Council of 23 senior industry figures and over 2000 UK business professionals were then asked to judge the brands to determine the final companies that would be awarded Superbrand status.
To identify the Superbrands voters were asked to judge brands against the following three criteria: Quality: Does the brand provide quality products and services? Reliability: Can the brand be trusted to deliver consistently and maintain standards? Distinction: Is it well known in its sector and suitably different from its rivals? The best performing brands, including Vent-Axia, were awarded Business-to-Business Superbrand status.
As a Superbrand Vent-Axia is considered to have established the finest reputation in its field. As a recipient of Superbrand status the company is considered to offer customers significant emotional and/ or tangible advantages over its competitors, which customers want and recognise.
Jenny Smith, Marketing Services Manager at Vent-Axia said: “We’re thrilled that Vent-Axia has been named a Superbrand for 2014 reflecting our high standards of quality, reliability and distinction within the market. It’s a great compliment to have been awarded this prestigious UK industry ranking.”
Stephen Cheliotis, Chairman of the Business Superbrands Council said: “For Vent-Axia to achieve Business Superbrand status is really positive, especially considering more than one thousand brands were evaluated in the process. Business Superbrand status is affirmation of the goodwill and positive reputation Vent-Axia enjoys within the UK among both marketing experts and business professionals alike. Achieving Business Superbrand status places Vent-Axia among an elite group of companies whose brand equity is helping to drive their business forward”.