Sylvania Launches Flagship PureForm Lamp

RefLED Superia ES50 375LmSylvania has launched a new generation of high quality GU10 LED PureForm lamps starting with the introduction of the RefLED Superia ES50 375Lm.

PureForm lamps by Sylvania exceed the IEC standard and match the actual shape, size and profile of a halogen so that the replacement lamps fit in all luminaires.

Compared to previous GU10 50W equivalent LED lamps, the new PureForm GU10 lamps offer an increased light output, longer life, lower operating power and a higher efficacy of up to 68Lm/W. The lamps also incorporate Coolfit technology for better thermal management enabling them to be used in enclosed fixtures.  

“PureForm is more than a feature, it is our design ethos at Sylvania,” comments Edward Lees, Strategic Business Unit Manager LED at Havells Sylvania. “We aim to retrofit perfectly the traditional lamp types making sure customers can switch to new technology without any headaches. PureForm represents the very essence of the traditional lamp in a modern guise and the new RefLED Superia ES50 is just the first example of this.”

Using the latest LED chip technology combined with Sylvania’s expertise in product development, the new RefLED Superia ES50 375Lm is the next evolution of LED replacements for traditional, energy-hungry halogen lamps. With 50,000 hours life in open fixtures and 25,000 hours in demanding enclosed environments; lamp replacement and maintenance costs are dramatically reduced. Consuming only 5.5W of power helps reduce energy consumption by up to 90% offering payback in as little as six months. This compact, long life and efficient light source delivers a rapid return on investment with the quality and reliability that is synonymous with Sylvania LED lamps.

The RefLED Superia ES50 GU10 375Lm (54W equivalent) is available in range of colour temperatures; 2700K homelight, 3000K warmwhite and 4000K coolwhite all in a choice of 25˚ or 40˚ beam angles.

Manufactured at Sylvania’s state-of-the-art facility in Tienen, Belgium, these lamps continue Sylvania’s quest to push the boundaries of LED technology and cement the company’s commitment to delivering the very best quality LED lamps to customers. These lamps are supported by a market leading six-year warranty for complete peace-of-mind.


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