ELLIS Digs Deep For First Peruvian Success

TambomayoThe world’s leading cable cleat manufacturer, Ellis is once again celebrating first time success in Latin America – the North Yorkshire company having secured its first ever order from Peru.

Ellis’s Alpha cable cleats were specified by energy company, Conenhua through local distributor, Logytec, for installation in a major mining project in Tambomayo in Peru’s Caylloma district, which sits 4,850metres above sea level.

Tony Conroy, sales director of Ellis, said: “Our export strategy is relatively straightforward. We identify a suitable market, seek out a suitable local distributor and then provide full sales, marketing and product support. Without this kind of approach it would be extremely difficult to even find out about opportunities like the Tambomayo mining project, let alone secure the specification.”

“Upon entering Latin America with export in mind, we quickly realised that doing business there required the building of personal relationships like nowhere else in the world,” continued Tony. “You need to be able to travel to the different markets regularly, and when you’re not visiting be available to talk to your contacts on the phone. In some markets we’re comfortable handling this from our Rillington HQ, but when it came to Latin America it was apparent we needed an Ellis representative working on our behalf.”

“Gabriela Castro-Fontoura is based in Uruguay, and her knowledge and on-the-ground input have been instrumental in the success we‘re currently enjoying across the continent.”

In addition to the first Peruvian specification, Ellis has also secured first time orders in Colombia and Costa Rica this year.

Ellis’ Alpha cable cleats have been installed in a 138kV substation, which will provide energy to the mine when it goes into operation in July. Designed to be robust and hard-wearing, Alpha cleats are manufactured in extruded aluminium and feature an easy one-bolt fixing, and zinc-plated steel closing fasteners. They were chosen by Conenhua as a result of electrical safety concerns, which were alleviated by the proven short-circuit withstand of the products.

“All of our products undergo third party testing prior to launch, meaning we know their exact short-circuit withstand limits,” said Tony. “We’re also happy to carry out project specific testing should a contractor require that extra degree of reassurance – after all an electrical installation is not only a vital part of any project infrastructure, it can also prove extremely dangerous if elements of it are incorrectly fitted or under-specified.”

 

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