White Light Adds PR Lighting to Distribution Portfolio

White Light has been appointed exclusive distributor of PR Lighting in UK. PR Lighting’s extensive range of LED and automated discharge solutions are immediately available for purchase through our sales team.

White Light Sales Director Peter Threadgold commented on the decision saying, “The PR brand is one of the more established Chinese manufacturers — the company has been around for a number of years and has a reputation for quality.”

PR Lighting’s International Sales Assistant Director, Cui Lin, replied, “The UK market is very competitive and we believe that White Light understands this market extremely well.”

Peter Threadgold welcomed PR Lighting to the White Light family earlier this week saying, “We are looking forward to developing the brand further in the UK. I have been very impressed by the quality of the products, and the feedback received from the industry has been extremely positive. This is a great opportunity for both White Light and PR Lighting to work together to supply exciting new products into an ever demanding market place.”

Cui Lin is equally enthusiastic about the new partnership. “We are impressed by White Light’s staff, its sales network and the quality brands they work with, and believe that this cooperation will help the PR brand achieve higher recognition and acceptance in the UK.”

Our technical support team have been working closely with their counterparts at PR Lighting to ensure a seamless transition. This enables us to offer spares, service and product training straight away.

White Light’s David Manister is also planning a road show around the UK, to introduce the range to selected potential customers.

Tags: Company News, Lighting Industry News, e-lec.org